True vs. Truth

The difference between good and great

  • Good is something anyone can recognize in any situation, covers a lot of ground 
  • Great is a higher water mark for performance
  • Best – stands alone
  • “Good to Great” can be for anyone or any company
  • At Onewater Marine, our goal is to advance from great to best
  • We want everyone to go from good to great, but we will always strive to be the best
  • Best is what separates us from the rest; BEST is defined by the culture we choose to create
  • The culture we choose to create is derived from the choices we make


Cultures can be one of two things

  • Create opportunities and loyalty or create helplessness and victimhood
  • We can choose to fit into that culture or we can choose to create a different culture


So how do we choose our culture?

  • Determined by the choices we make over time.  
  • Acting on something or not acting on something will both produce results.  
  • Results over time, become who we are, how we see ourselves and how our customers and potential customers see us.


What is true and what is the truth?

  • People look for answers (what is true) to whatever they are trying to solve for.   
  • Once they reach an answer, they will typically cancel their search for whatever else could be found. 
  • They may have found an answer but they likely haven’t found the answer. 
  • An answer produces good to great results.  
    • People accept that because it is logical and by default accept the answer.  To get from great to best, we need the answer. 
  • The answer will take great results to the best results.   


Making “good choices”

  • We have learned that the choices we make determine our future.  This is true.  
  • We know that when you make good choices good things can happen, however, this isn’t the truth.  
  • The truth is our thoughts determine our choices which determine our future.  


So how do we make good choices?  

  • Start with our thoughts. 
  • Decide what we listen to, watch, read, and we decide who we surround ourselves with.  
  • Deciding what you do not listen to, read, watch and surround yourself with will also influence your thoughts. 
  • Our thoughts determine our choices.  
  • Our choices determine our future.  
  • Our results will determine our culture. 
  • What you are thinking is the foundation of the culture you want to create.  
  • Consider the ways in which you choose to think.  


Andy ended the conversation with an example of what is true and what is the truth. 


TRUE: You need a parachute to skydive.  TRUTH: You only need a parachute to skydive twice