Facts Tell; Stories Sell
  • With a critical eye and an intense curiosity, the wise person will always find a way to question what he learned yesterday and what he knows today in order to create a tomorrow at the very limit of his imagination.
  • Critical moments in our life come and go without any announcement. They are seen most often when they are moving away with the opportunity of the moment.
  • By fully dissecting the present, the wise person’s attention is drawn to the future.
  • Are we ready?
    • In what way do we differ from others in our industry?
    • In what area are we the industry leader?
    • In what way do we fall in line with our community?
    • In what way do we lead our community?
    • If we had a magic wand, how would our business change today?
    • What percentage of our regional area’s population would not consider doing business with anybody but us?
    • Why are these people completely loyal to us?
    • What would need to happen in order for that number to double?
  • As your personal and professional life continues to advance, experience has already told you that there will be obstacles in your path.
  • When tough storms come your way, you can fight the waves or you can ride the waves.
  • The answer to the question “can anything be done?” is always YES.
  • Changes often happen as an unseen undercurrent.
    • Ex. Water and air now cost more than gas.
  • You may sincerely believe that you have no part in advertising, but that would only make you sincerely wrong.
  • In what ways can YOU advertise? How can you raise the eyebrows of potential customers?
  • We’re selling a story. Facts tell; stories sell.
  • Questions to ponder:
    • Would it be possible to come up with 10 interesting facts about what we do every day that would surprise people?
    • How can we fit these one at a time in a social media post?
    • Is there a fact that everybody knows to be true but nobody says it out loud?