Five Part Series: "The Truth About Building Relationships”

Andy Andrews | October 29th, 2021

Part Four: Using Information from Conversations

  • Making use of the information you’ve gathered from conversation
  • This will help you decide on the perfect gift for your new friend
  • Think of this as playing a game if your uncomfortable with making friends or building relationships

The Social Spy:

  • You are designate one – top secret part of the allegiance, most important part of your job is conducting during the insignificant times of business – officially unofficial, NOC.  None Official Cover – working in secret.  Appear to be a simple version of you, the lower your designation the better opportunity you have.  Mission: joyfully insert yourself into individuals lives to contract information.  Infiltrate their memory system, gather the information, determine the item that will resonate with their heart. Only 
  • We are about to detail how to convert an acquaintance into a friend – and find them the perfect gift. 
  • We are not just being nice to do business with them.  We are being nice and bringing value to their life because it’s the right thing to do as human beings.  Intensely focused on that aspect of our behavior.  Be nice because it’s the right things to do and you will reap the rewards for doing the right thing
  • Wherever you are pay attention to the details, key chain, clothing, car, store, section of the store, team loyalties, hobbies, music, tv show, pets, kids, faith….all these things are clues to extend a conversation
  • You like to fish?  Say you’re at Bass Pro Shop – you can start a convo about lures with someone looking at lures.
  • Find their passion – you might know this before you know their name. Can be determined quickly, connect on this passion. What type of fishing? Where’s your favorite place? Biggest fish?  What kind of boat? When was the last time you went?When you going next? The key is to have them tell you their story, not you telling your story? Dig deeper asking the questions. Makes notes in detail, on paper or phone. Know peoples’ names.  Find the intricate facts and file it away.
  • File it away because you can’t remember everything and it will be reviewed before your next conversation.  It will also lead you the perfect gift for them.  
  • Gift giving is a central concept in most cultures.  Sign of respect, honor, promote relationships, show appreciation, gratitude.  
  • Favorite gifts fall in the category of gifts they want but won’t buy themselves. Studies show that most gifts are actually a compromise of the two. Men are more concerned with price and practicality; women are concerned with how its wrapped and sentimental value
  • Five-year-old attended a party – they were interviewed about their gift for bday person. Boys didn’t know the gift was, girls had a story of the experience of shopping and wrapping the gift. 
  • We will have an advantage over the competitors in this mission. Competitors give gift cards, flowers, night out on town, etc.  Our gifts should be the kind of gift they will remember forever.  They would have never asked for this item but in paying attention to the details in the conversation 
  • DO NOT SHARE: (this is our vantage point over the competition) 
    • Check your notes, you have information about a person who loves Bass fishing, you want something your client has never seen. Before WWII, covers of outdoor fishing mags were reprints of paintings, not photographs.   Find them on eBay.  90 years old and cost $25 – one-of-a-kind gifts that will blow your client away.
    • TV Show/Hobby/Music: find historical props/items on eBay, find a scene with the gift and print, frame and gift together
    • Use birthday to find issues on favorite magazines, frame it
    • With the internet, eBay, antique store and imagination you can make a lasting connection with anyone
  • Who do you know right now that you want to search a gift for?
  • How many people are acquaintances that you want to turn into friends?